Library of Inspiration

Seeing the World Through the Eyes of Children

So much of the daily lifestyle of today’s children revolves around digital technology. The commercial availability of digital cameras, in particular, has made photography more and more accessible for photography enthusiasts, regardless of skill level or age.

In fact, parents and educators are starting to realise that digital cameras could be more than just fun ‘toys’ for children; they can be a way to encourage children to develop a range of educational and developmental activities.

Local blogger Illy Ariffin was curious to see the world through her daughter’s point of view, and realised that photography would be a great way for her daughter to express herself. When the new Nikon COOLPIX W100 was launched recently, Illy decided that the simple, easy-to-use camera would be an ideal first camera for her daughter.

“I think it’s a great skill to be able to capture moments to share it with the world. I personally believe that developing my daughter’s photography skills could enhance her creative side,” said Illy, who was especially impressed by the camera’s shock-proof and waterproof features.

Made for every member of the family and with connected fun anywhere, the new Nikon COOLPIX W100 is a waterproof*1 and shockproof*2 compact digital camera with convenient, always-on connectivity via SnapBridge.

“My daughter loves the water more than a mermaid! So being able to have a waterproof camera is an amazing thing,” added Illy.

Wong Suet Feng, mother to 6-year-old daughter, Venice, was similarly impressed by the Nikon COOLPIX W100. Though Wong has been on the lookout for a camera for her daughter for some time, she was never able to find a camera that was child-friendly and not bulky, until now.

“When I was informed about Nikon’s new waterproof camera for kids, I immediately bought one for my kid. The camera is light, shockproof, water-resistant, and also very convenient to carry around – making it perfect for kids,” said Wong.


Combining reliable image quality with a simple, easy-to-use, animated menu option of Variety Menu the COOLPIX W100 features an ergonomic design for everyone in the family to enjoy fun moments effortlessly. Its compact rounded design, large buttons and intelligent features such as Underwater Face Framing, ensure that every member of the family can capture high quality images and Full HD*3 video at the press of a button.

With SnapBridge, the camera provides constant connection with a smart device through an always-on Bluetooth® connection. Images captured are transferred instantaneously to the users’ smart devices, enabling easy sharing to their favourite social media platforms. Without the need to remove and transfer images from the SD memory card, capturing and sharing outdoor experiences, whether at the beach or out on a picnic, is easy.

According to David Ng, Director of Nikon (Malaysia) Sdn Bhd, “Family moments make the best captures, and sometimes the funniest or the most animated of moments happen unexpectedly. The new COOLPIX W100 keeps up with this spontaneity and more, with its quality captures while being waterproof*1, shockproof*2, dustproof*4 and freeze-proof*5.”

“With SnapBridge connectivity, these affectionate and fun captures can be immediately shared on social platforms, while being easily accessible on smart devices so you’ll always have your favourite memories with you,” he added.


New creative options including Add Cartoon Effect, colourful Stamps and Frame Decorations also aid in cultivating an interest amongst the younger users.

For more information visit


The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Nikon Corporation is under license.

Other trademarks and trade names are those of their respective owners.


1 Waterproof: a depth of 10 m / 33 ft  [JIS/IEC protection class 8 equivalent (IPX8: shooting enabled for 60 min underwater at a depth of 10 m / 33 ft)]

2 Shockproof: resists a drop of 1.8 m / 5.9 ft  (Passed the NIKON drop testing condition, which is compliant with MIL-STD 810F Method 516.5- Shock)

3 Full HD indicates recording capability in the 1920 × 1080 format

4 Dustproof: JIS/IEC protection class 6 (IP6X) equivalent

5 Freeze-proof: down to approx. -10°C (14°F)

6 May be reduced with image processing

7 The zoom ratio indicated for Dynamic Fine Zoom is the combined ratio of optical zoom from the maximum wide-angle position and digital zoom

8 With shooting in point and shoot mode

9 Automatic transfer of movies is not supported. Movies can be transferred by switching to Wi-Fi®, then selecting files manually. Download is not available with AVI files.

10 Registration of a "Nikon ID" beforehand is required. "Nikon ID" refers to a new individual ID for user registration necessary to take advantage of Nikon services (registration is free)


SnapBridge Application download is free from Apple App Store® and GooglePlay.